🌅 Good morning!

Ready to

Ready to

Lead with AI?

Empower your people?

Automate operations?

Lead with AI?

Empower your people?

Automate operations?

Transform your organization into an AI Frontunner.
We transform your people into AI experts through hands-on learning, automate operations and
create a positive culture around AI.

Transform your organization into
an AI Frontunner.
We transform your people into AI experts through hands-on learning, automate operations and
create a positive culture around AI.

No strings attached - focus on your needs & context

79

NPS Rating

79

NPS Rating

415+

People trained

415+

People trained

23

Happy clients

23

Happy clients

You're in good company:

TODAY'S CHALLENGES
TODAY'S CHALLENGES
TODAY'S CHALLENGES

Reaching your goals in this fast-paced world is harder than ever.

Best people stuck doing low-value work

Competitors are moving fast

Competitors are moving fast

Lacking skills to realize AI potential

Data setup not fit
for fast innovation

SOLUTION
SOLUTION
SOLUTION

We guide you from uncertainty to
an AI-Powered future

Today

  • Uncertainty and fear of AI
  • Uncertainty and fear of AI
  • Uncertainty and fear of AI
  • Random AI experiments
  • Random AI experiments
  • Random AI experiments
  • Stuck in repetitive work
  • Stuck in repetitive work
  • Stuck in repetitive work
  • Hidden AI knowledge & hacks
  • Hidden AI knowledge & hacks
  • Hidden AI knowledge & hacks
  • Falling behind competition
  • Falling behind competition
  • Falling behind competition

AI-powered

  • Confidence in using AI daily
  • Confidence in using AI daily
  • Confidence in using AI daily
  • Focus on AI projects that matter
  • Focus on AI projects that matter
  • Focus on AI projects that matter
  • Time for valuable work
  • Time for valuable work
  • Time for valuable work
  • People learning from each other
  • People learning from each other
  • People learning from each other
  • Beat competition in innovation
  • Beat competition in innovation
  • Beat competition in innovation

"SPAIK provided exceptional training for our board, enabling us to lead by example in AI adoption. They built on this foundation by training the entire company and successfully fostering a positive, collaborative culture around AI."

Maurick Schellekens

CEO

202

Employees trained in AI

79

NPS rating of all trainings

"SPAIK provided exceptional training for our board, enabling us to lead by example in AI adoption. They built on this foundation by training the entire company and successfully fostering a positive, collaborative culture around AI."

Maurick Schellekens

CEO

202

Employees trained in AI

79

NPS rating of all trainings

"SPAIK helped us at Freeflow test some major assumptions for Milieucentraal through validating and building an AI energy coach in just 8 weeks. Helping us prove how AI can add real value and showing what it takes to do so in a fun and fast way."

Martijn Catz

CEO

8

weeks total build & test time

85

Test users

"SPAIK helped us at Freeflow test some major assumptions for Milieucentraal through validating and building an AI energy coach in just 8 weeks. Helping us prove how AI can add real value and showing what it takes to do so in a fun and fast way."

Martijn Catz

CEO

8

weeks total build & test time

85

Test users

"Due to Thijs' assessment and amazing work our data team is in by far the best shape it's ever been."

Mark Patchett

CEO

+55%

Output of data teams

+40%

CSAT

"Due to Thijs' assessment and amazing work our data team is in by far the best shape it's ever been."

Mark Patchett

CEO

+55%

Output of data teams

+40%

CSAT

CASES
CASES
CASES

We have delivered real value for our clients and delighted them

APPROACH
APPROACH
APPROACH

Kickstart your AI Journey in
just 4 weeks with our pressure cooker.

Our AI Kickstart Sprint transforms uncertainty into clear, actionable strategies—empowering your leadership and finding real opportunities. We do this in a sprint team with your experts and those of us.

Week 1

Discover & analyse

Stakeholder interviews & proces analysis
Stakeholder interviews & proces analysis
Stakeholder interviews & proces analysis
Defining AI opportunities
Defining AI opportunities
Defining AI opportunities
Understanding current systems & data
Understanding current systems & data
Understanding current systems & data
Service journey map of key processes
Service journey map of key processes
Service journey map of key processes

Week 2

Opportunities & solutions

Prioritizing AI opportunities
Prioritizing AI opportunities
Prioritizing AI opportunities
Impact/Effort Matrix and decision making
Impact/Effort Matrix and decision making
Impact/Effort Matrix and decision making
Deep-dive on relevant processes
Deep-dive on relevant processes
Deep-dive on relevant processes
Researching tools & solutions
Researching tools & solutions
Researching tools & solutions

Week 3

Strategic plan & POC

Develop first version of AI strategic plan
Develop first version of AI strategic plan
Develop first version of AI strategic plan
Select & implement Proof of Concept (POC)
Select & implement Proof of Concept (POC)
Select & implement Proof of Concept (POC)
ROI analysis per AI solution
ROI analysis per AI solution
ROI analysis per AI solution
Testing POC with end-users
Testing POC with end-users
Testing POC with end-users

Week 4

AI Powered Plan

Interactive workshop on the insights
Interactive workshop on the insights
Interactive workshop on the insights
Deciding AI priorities
Deciding AI priorities
Deciding AI priorities
Deciding on implementation plan
Deciding on implementation plan
Deciding on implementation plan
Change management approach
Change management approach
Change management approach

Want to start smaller?
Our clients also love our AI Leadership training & 1-on-1 executive coaching

Executive AI coaching

€3.999

per month

Our proven 1-on-1 AI coaching to help you build confidence, gain pragmatic skills, evaluate solutions, and create tangible impact in your organization.

Key features

Personalized AI roadmap

Bi-weekly 1:1 coaching

Context-specific challenges

Access to executive community

Progress tracking & ROI

Perfect for ambitious & fast learners

Click here to find out more

Executive AI coaching

€3.999

per month

Our proven 1-on-1 AI coaching to help you build confidence, gain pragmatic skills, evaluate solutions, and create tangible impact in your organization.

Key features

Personalized AI roadmap

Bi-weekly 1:1 coaching

Context-specific challenges

Access to executive community

Progress tracking & ROI

Perfect for ambitious & fast learners

Click here to find out more

Executive AI coaching

€3.999

per month

Our proven 1-on-1 AI coaching to help you build confidence, gain pragmatic skills, evaluate solutions, and create tangible impact in your organization.

Key features

Personalized AI roadmap

Bi-weekly 1:1 coaching

Context-specific challenges

Access to executive community

Progress tracking & ROI

Perfect for ambitious & fast learners

Click here to find out more

AI Kickstart Program

€5.990

up to 10 people

Transform your (leadership) team into AI-savvy decision-makers in 6 weeks. Gain practical skills and confidence to drive your organization's AI future.

Key features

AI essentials for executives

Average 20% efficiency increase

Live workshop + 6-week online program

Group coaching & peer learning

Action plan development

Change approach advice

Click here to find out more

AI Kickstart Program

€5.990

up to 10 people

Transform your (leadership) team into AI-savvy decision-makers in 6 weeks. Gain practical skills and confidence to drive your organization's AI future.

Key features

AI essentials for executives

Average 20% efficiency increase

Live workshop + 6-week online program

Group coaching & peer learning

Action plan development

Change approach advice

Click here to find out more

AI Kickstart Program

€5.990

up to 10 people

Transform your (leadership) team into AI-savvy decision-makers in 6 weeks. Gain practical skills and confidence to drive your organization's AI future.

Key features

AI essentials for executives

Average 20% efficiency increase

Live workshop + 6-week online program

Group coaching & peer learning

Action plan development

Change approach advice

Click here to find out more

AI Pressure cooker

€25.000

all-in 4 weeks

Start your AI-powered transformation with a strategic improvement plan, quick win implementation, and service journey map to deliver immediate business value.

Key features

Strategic AI improvement plan

Service journey map of core processes

Implementation of first AI quick win

Dedicated transformation team

ROI & implementation roadmap

Pragmatic approach within 4 weeks

Click here to find out more

AI Pressure cooker

€25.000

all-in 4 weeks

Start your AI-powered transformation with a strategic improvement plan, quick win implementation, and service journey map to deliver immediate business value.

Key features

Strategic AI improvement plan

Service journey map of core processes

Implementation of first AI quick win

Dedicated transformation team

ROI & implementation roadmap

Pragmatic approach within 4 weeks

Click here to find out more

AI Pressure cooker

€25.000

all-in 4 weeks

Start your AI-powered transformation with a strategic improvement plan, quick win implementation, and service journey map to deliver immediate business value.

Key features

Strategic AI improvement plan

Service journey map of core processes

Implementation of first AI quick win

Dedicated transformation team

ROI & implementation roadmap

Pragmatic approach within 4 weeks

Click here to find out more

OUR MISSION
OUR MISSION
OUR MISSION

We accelerate companies towards
their AI-powered future driven by humans, data and smart use of technology.

Serving as trusted guides, trainers and builders.

OUR WORK
OUR WORK
OUR WORK

We have helped several great clients become AI powered through projects and workshops

TESTIMONIALS
TESTIMONIALS
TESTIMONIALS

Don't take our word for it - hear from the people we worked with

Don't take our word for it - hear from the people we worked with

  • From absolutely no knowledge about AI, I learned to apply AI tools for both personal and business use immediately after the workshop!

    Sanne Boels

    Medical Acceptant

  • Extremely fun and fascinating training about concretely applying AI in your own daily work!

    Jurjan Mol

    Manager Data & Finance

  • I really recommend everyone to get started with AI (Co-pilot in this specific case), innovative, very fun and highly inspiring.

    Harry Kuiper

    Labor Expert

  • A useful workshop on the background of AI and its practical applicability.

    Ingmar de Koning

    Medical Expert

  • From absolutely no knowledge about AI, I learned to apply AI tools for both personal and business use immediately after the workshop!

    Sanne Boels

    Medical Acceptant

  • Extremely fun and fascinating training about concretely applying AI in your own daily work!

    Jurjan Mol

    Manager Data & Finance

  • I really recommend everyone to get started with AI (Co-pilot in this specific case), innovative, very fun and highly inspiring.

    Harry Kuiper

    Labor Expert

  • A useful workshop on the background of AI and its practical applicability.

    Ingmar de Koning

    Medical Expert

  • From absolutely no knowledge about AI, I learned to apply AI tools for both personal and business use immediately after the workshop!

    Sanne Boels

    Medical Acceptant

  • Extremely fun and fascinating training about concretely applying AI in your own daily work!

    Jurjan Mol

    Manager Data & Finance

  • I really recommend everyone to get started with AI (Co-pilot in this specific case), innovative, very fun and highly inspiring.

    Harry Kuiper

    Labor Expert

  • A useful workshop on the background of AI and its practical applicability.

    Ingmar de Koning

    Medical Expert

  • An energetic workshop, after which you can and want to get started right away.

    Johanneke Behrend

    Commercial Director

  • Jochem van Jasmijn take you step-by-step into the world of AI, provide good and clear instructions to get started yourself (even during the workshop!) and you get tips and tricks to become even better at it!

    Jola Martina

    Product Manager

  • After a fun, educational and accessible day, I became excited about working with AI, even though in the first place I actually was not that enhusiastic about AI at all :)

    Anouk van der Meijden

    Re-integration specialist

  • Well explained and easy to understand. Got a lot of energy from it and can’t wait to continue with AI.

    Arjan van Driel

    Digital Expert

  • An energetic workshop, after which you can and want to get started right away.

    Johanneke Behrend

    Commercial Director

  • Jochem van Jasmijn take you step-by-step into the world of AI, provide good and clear instructions to get started yourself (even during the workshop!) and you get tips and tricks to become even better at it!

    Jola Martina

    Product Manager

  • After a fun, educational and accessible day, I became excited about working with AI, even though in the first place I actually was not that enhusiastic about AI at all :)

    Anouk van der Meijden

    Re-integration specialist

  • Well explained and easy to understand. Got a lot of energy from it and can’t wait to continue with AI.

    Arjan van Driel

    Digital Expert

  • An energetic workshop, after which you can and want to get started right away.

    Johanneke Behrend

    Commercial Director

  • Jochem van Jasmijn take you step-by-step into the world of AI, provide good and clear instructions to get started yourself (even during the workshop!) and you get tips and tricks to become even better at it!

    Jola Martina

    Product Manager

  • After a fun, educational and accessible day, I became excited about working with AI, even though in the first place I actually was not that enhusiastic about AI at all :)

    Anouk van der Meijden

    Re-integration specialist

  • Well explained and easy to understand. Got a lot of energy from it and can’t wait to continue with AI.

    Arjan van Driel

    Digital Expert

  • Active and very practical workshop that makes you want to apply AI in your daily work immediately!

    Anita Versteegh

    Management Assistent

  • Fascinating training because developments in AI are moving fast and as an organization we can't fall behind. Regarding the application of AI in our own work: practice makes perfect!

    Fayette van der Waall

    Manager

  • A fascinating workshop, dynamically presented by two relaxed but driven people, which kept the workshop engaging for me until the end.

    Joe Pereira Horta

    Medical Advisor

  • Active and very practical workshop that makes you want to apply AI in your daily work immediately!

    Anita Versteegh

    Management Assistent

  • Fascinating training because developments in AI are moving fast and as an organization we can't fall behind. Regarding the application of AI in our own work: practice makes perfect!

    Fayette van der Waall

    Manager

  • A fascinating workshop, dynamically presented by two relaxed but driven people, which kept the workshop engaging for me until the end.

    Joe Pereira Horta

    Medical Advisor

  • Active and very practical workshop that makes you want to apply AI in your daily work immediately!

    Anita Versteegh

    Management Assistent

  • Fascinating training because developments in AI are moving fast and as an organization we can't fall behind. Regarding the application of AI in our own work: practice makes perfect!

    Fayette van der Waall

    Manager

  • A fascinating workshop, dynamically presented by two relaxed but driven people, which kept the workshop engaging for me until the end.

    Joe Pereira Horta

    Medical Advisor

WHY NOW
WHY NOW

AI-powered organizations
outperform the market across the board

Research shows AI-powered organizations are winning now.

Act fast to become one and stay ahead.

AI powered organizations..

AI powered organizations..

Are part of the top 15%

According to Cisco 98% of leaders feel the urgency of AI but only 13% is ready for it. Only 15% of companies enable teams to use AI effectively (Cisco AI readiness report 2024).

Achieve 1.4x profit gains

Innovate 2x better

Are part of the top 15%

According to Cisco 98% of leaders feel the urgency of AI but only 13% is ready for it. Only 15% of companies enable teams to use AI effectively (Cisco AI readiness report 2024).

Achieve 1.4x profit gains

Innovate 2x better

ROI
ROI
ROI

Our clients achieve great ROI
on our AI training programs

Calculate the potential ROI of your training investment

Calculate potential savings on AI capability training based on research backed average time savings of 25%.

2,145
Days Saved per Year
€495,000
Cost Savings per Year
ABOUT US
ABOUT US
ABOUT US

We are changemakers that love to turn companies into their AI powered selves

What we believe
What we believe
What we believe

We believe that AI is not only about technology;
it is about people.
By empowering your employees and make them AI frontrunners, you realize the benefits from day one.
True transformation happens when people, processes and data are aligned in a unified approach
we call that being AI Powered.
Whatever approach you choose;
the sooner you begin, the further ahead you'll be.

TEAM
TEAM
TEAM

Our crew of People, AI & Automation enthusiasts

Jochem van Laren

Chief Executive & Founder

Thijs Bongertman

Chief Data & Operations

Jan Bolle

Chief Change

Jeroen Donders

Lead Projects

Jasmijn de Groot

Lead Facilitator

Mirjam Cassee

Facilitator

Booy van Hees

Facilitator

Judith van Hoof

Facilitator

Ahmet Soyhan

Advisor Product

Joep de Caluwe

Advisor GTM

Jan van Casteren

Advisor Strategy

Jochem van Laren

Chief Executive & Founder

Thijs Bongertman

Chief Data & Operations

Jan Bolle

Chief Change

Jeroen Donders

Lead Projects

Jasmijn de Groot

Lead Facilitator

Mirjam Cassee

Facilitator

Booy van Hees

Facilitator

Judith van Hoof

Facilitator

Ahmet Soyhan

Advisor Product

Joep de Caluwe

Advisor GTM

Jan van Casteren

Advisor Strategy

Jochem van Laren

Chief Executive & Founder

Thijs Bongertman

Chief Data & Operations

Jan Bolle

Chief Change

Jeroen Donders

Lead Projects

Jasmijn de Groot

Lead Facilitator

Mirjam Cassee

Facilitator

Booy van Hees

Facilitator

Judith van Hoof

Facilitator

Ahmet Soyhan

Advisor Product

Joep de Caluwe

Advisor GTM

Jan van Casteren

Advisor Strategy
TOOLS & TECH
TOOLS & TECH
TOOLS & TECH

We work with the latest tools and tech, and are always on the hunt for better ones

We work with the latest tools and tech, and are always on the hunt for better ones

  • Databricks

    Data platform

  • Cursor

    AI Code IDE

  • HuggingFace

    AI Directory

  • Zapier

    Automation platform

  • Make

    Automation software

  • Azure

    Microsoft AI suite

  • Databricks

    Data platform

  • Cursor

    AI Code IDE

  • HuggingFace

    AI Directory

  • Zapier

    Automation platform

  • Make

    Automation software

  • Azure

    Microsoft AI suite

  • Databricks

    Data platform

  • Cursor

    AI Code IDE

  • HuggingFace

    AI Directory

  • Zapier

    Automation platform

  • Make

    Automation software

  • Azure

    Microsoft AI suite

  • CoPilot Studio

    Microsoft AI chat

  • Claude 3.7

    Anthropic's LLM

  • Perplexity

    Search enabled LLM

  • ChatGPT

    OpenAI LLMs

  • Gemini

    Google LLM

  • Mistral

    Open Source LLM

  • CoPilot Studio

    Microsoft AI chat

  • Claude 3.7

    Anthropic's LLM

  • Perplexity

    Search enabled LLM

  • ChatGPT

    OpenAI LLMs

  • Gemini

    Google LLM

  • Mistral

    Open Source LLM

  • CoPilot Studio

    Microsoft AI chat

  • Claude 3.7

    Anthropic's LLM

  • Perplexity

    Search enabled LLM

  • ChatGPT

    OpenAI LLMs

  • Gemini

    Google LLM

  • Mistral

    Open Source LLM

  • Replit

    AI hosting platform

  • V0.dev

    Frontend LLM

  • Adobe Firefly

    Text-to-image suite

  • DeepSeek

    Open Source LLM

  • NVIDIA

    AI Tool Stack

  • Chatbase

    Knowledge Chatbot

  • Replit

    AI hosting platform

  • V0.dev

    Frontend LLM

  • Adobe Firefly

    Text-to-image suite

  • DeepSeek

    Open Source LLM

  • NVIDIA

    AI Tool Stack

  • Chatbase

    Knowledge Chatbot

  • Replit

    AI hosting platform

  • V0.dev

    Frontend LLM

  • Adobe Firefly

    Text-to-image suite

  • DeepSeek

    Open Source LLM

  • NVIDIA

    AI Tool Stack

  • Chatbase

    Knowledge Chatbot

Let’s get to work.

Take a free 30-minute call with our founder Jochem.

We’ll discuss your challenges, share a few practical ideas, and see if AI is the right step for your business.

No pressure—just a straightforward 30-minute conversation.